Jaime Beattie accessories donít aim to follow particular trends but are cherished for their detailing, quirky prints and unique character or as an accessory which allows the wearer to express their personality. Every piece in the range is handmade in limited quantities in the designer's Brisbane studio ensuring a degree of exclusivity and individuality.THE DESIGNER
In the beginning, Jaime ignored her creative side and embarked on a professional career as a property lawyer. In 2004 Jaime was given the opportunity to break from the daily grind and Jaime Beattie Accessories became a reality. The label was quickly picked up by several Australian boutiques and a following grew. Within a couple of years Jaime's accessories were stocked by carefully selected boutiques across Australia as well as in New Zealand, Portugal, United States and the United Kingdom.
In March 2008, Jaime's collection, Summers at the Sunset Hotel, was awarded Best Accessory Collection - Debut Sydney 2008. Later that month, Jaime was also selected to take part in the Springboard program, 'a mentoring program for Australia's most promising furniture, accessories and homewares designers to develop their careers in local and international markets'.
Jaime's follow up collection, The Way Were were, featured Australian timber panels and hand cast resin 'pebbles' on organic cotton and linen. The collection remains the designer's proudest design achievement.
At the height of the Global Financial Crisis in 2009, Jaime's collection of hand screen printed cotton totes struck a chord with shoppers, selling out several times. The totes featured a play on British wartime posters imploring consumers to 'Keep Calm and Carry On Shopping' and advising them that the 'Economy is in Peril Spend with all Your Might'. The second tote collection, 'My Mamma Said' offered further words of wisdom.
In 2010, Jaime launched a diffusion line called 'Foxberry' which consists of one-off pieces made from silk, organza, gemstones and vintage lace and embellishments.
After more than 6 years, Jaime decided a career change was in order. Production was scaled back and her accessories are now available through the website only. While the focus has shifted, the love of designing remains and new pieces are in the pipeline all the time.More
My Blog: Paisley St Claire